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Instagram Rolls Out iPad App with Reels at the Centre to Take on TikTok
Instagram's new iPad app prioritizes Reels with a multi-column layout and a dedicated Following tab, enhancing user engagement on larger screens after 15 years without an iPad-specific version.
- Instagram has released its first dedicated app for the iPad, accessible worldwide through the App Store for devices running iPadOS 15.1 or newer.
- The app release follows years of user requests and reports earlier this year that Instagram was developing a dedicated iPad version.
- The iPad app features a redesigned, multi-column interface optimized for larger screens, emphasizing Reels and including tabs like Following, Stories, and direct messages.
- Meta reported that 50% of Instagram usage is on Reels, and the app now opens by default to this short-form video feed for enhanced viewing on iPad.
- The launch suggests Instagram is investing in tablet users and video content, marking a shift from stretched phone apps that formerly dominated on iPads.
30 Articles
30 Articles
Instagram rolls out iPad app with Reels at the centre to take on TikTok
Instagram launched a dedicated iPad application on Wednesday, placing its short-form video feature Reels at the center of the redesigned interface as parent company Meta intensifies competition with TikTok.
Instagram has launched its first dedicated iPad app, following years of user requests. Until now, users have been using the iPhone app or the web version, which were not adapted to large screens. The new app automatically opens to Reels, while Stories appear at the top and the main options are located in a sidebar. The “Feed” offers three categories: “All” with recommended posts, “Friends” for friends and “Latest” for chronological order. The ex…
After 15 years and 6 months, Instagram finally has an iPad app
Duke Nukem Forever took 14 years to develop, an age that took the Guinness World Record in its category. But the long-awaited shooter has nothing on Instagram for iPad, which users have been waiting for since 2010. It's been fifteen years and six months exactly since the gadget first went on sale, and you can tack on a few more weeks to the famous launch event. — Read the rest The post After 15 years and 6 months, Instagram finally has an iPad a…
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