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Instagram Offers Cashless 'Gold Ring' Award to 25 Creators
Instagram honors 25 creators with gold rings and exclusive profile features amid a 52% drop in brand deals, aiming to celebrate cultural impact without monetary rewards.
- On Monday, Instagram announced the 'Rings' awards program naming 25 creators, with winners revealed on October 16 receiving a gold ring and profile badge but no cash.
- With Meta scaling back payouts, creators faced a 52% drop in brand deals in 2024, Meta ended Reels Play and affiliate bonuses, and observers say paid partnerships now concentrate at the top.
- A panel of creatives including Adam Mosseri, Spike Lee, Marc Jacobs, and Marques Brownlee nominated longlists across categories and prioritized high-effort, risk-taking work over follower counts.
- Critics note the symbolism, as Instagram framed Rings to honor creators who 'shift culture' and break barriers, while observers describe it as a symbolic gesture amid payout cuts.
- Winners will gain profile customization features including backdrop color, a custom 'like' button, and an exclusive digital ring, alongside a physical ring by English fashion designer Grace Wales Bonner, against Instagram's three billion monthly active users.
13 Articles
13 Articles
Instagram Rings Will Award the Top Creators on the Platform
Instagram has introduced a new award program called Rings, designed to recognize creators who are taking creative risks on the platform. The initiative will honor 25 creators with both a physical gold ring and a digital version displayed as a golden circle around their profile photos and stories.
What is Instagram 'Rings' award for top Creators? Eligibility, rewards, jury, and dates explained
Instagram has launched a new recognition program for its creators called the "Rings" award. Instead of a celebrity-hosted event, this award focuses on a unique physical prize: 25 winners will receive tangible rings designed by fashion visionary Grace Wales Bonner. Winners will not receive any financial payout. However, they will receive a digital replica of the award to showcase on their Instagram profile and Stories. Unique profile customisatio…
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