Instagram Has a New Logo, and People Have Thoughts About It
Adam Mosseri said the refreshed identity is sharper and more modern, and Meta added new typography, motion and layout changes.
- Instagram unveiled a new wordmark and brand system today, the first update in over 10 years. Meta head Adam Mosseri announced the look, calling it "sharper and more modern" while honoring the original heritage.
- Meta described the change as "a forward-looking evolution that honors our roots." The update aims to elevate simplicity and connection, modernizing the brand while maintaining the magic of the original crafted script.
- Alongside the wordmark, the company introduced new typography including Instagram Sans, Instagram Pen, and Instagram Mono. The refreshed direction creates "more room to breathe" with subtle updates to motion, layout, and user interface.
- Public response has been mixed, with many users criticizing the new cursive font. Critics pointed out the "r" looks like a "z," leading to widespread "Instagzam" jokes across the platform.
- Jasmine Probst, Director of Product Design at Instagram, stated the new look "cues individual expression, a personal voice." The design team explored many directions before finalizing the current script to reflect the community's energy.
16 Articles
16 Articles
Meta modifies for the first time in a decade the Instagram text logo, but the shape of some letters is making many users read something else
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The Morning HustleSocial Media Is Frying Instagram's New Logo Design
Meta / Instagram You’re not imagining things; after roughly ten years, Instagram changed its logo, and unfortunately for the Meta-owned social media platform, no one is rocking with it. Instagram retired its iconic cursive wordmark and replaced it with a new design that features both cursive and structured printed lettering. The new logo, which now lives on the top of your IG stories timeline, also features a different look for “s,” “r,” and “g”…
The director of the social network has made the announcement in his Instagram profile, where he has shared the new design
Instagram has a new logo, and people have thoughts about it
Instagram has unveiled a new logo as part of a brand refresh – the first in a decade. Company chief Adam Mosseri shared Instagram’s new wordmark on Threads, asking for opinions. He received what he asked for. The company is describing this as a new brand identity, saying that it is “a forward-looking evolution that honors our roots”. It adds that users will “see a refreshed wordmark and new brand system, all built to celebrate the creativity of …
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