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Instagram Engagement Drives Sales: Study Reveals Key to Boosting Purchase Intentions
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Instagram Engagement Drives Sales: Study Reveals Key to Boosting Purchase Intentions
A recent study published in the Bina Nusantara Business Review has shed light on the significant impact of customer engagement on purchase intentions, particularly in the context of online promotions. The research, conducted by Tharisa Putri Shafa from Universitas Muhammadiyah Bandung, focused on the Instagram account of Bandeng Isi MRB, a popular Indonesian product, to understand how online… Source
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