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Ben Stiller and Benson Boone Flip for Instacart’s Bananas in Its 2026 Super Bowl 60 Ad
Instacart promotes its new preference picker tool in a 30-second Super Bowl spot starring Ben Stiller and Benson Boone, aiming to boost user control and adoption.
- On February 8, 2026, Instacart will air a 30-second spot titled 'Bananas' during Super Bowl LX on NBC's first quarter, directed by Spike Jonze and starring Ben Stiller and Benson Boone.
- Instacart's new Preference Picker joins its Grocery Quality Controls, spotlighting bananas as the top seller with more than 1.8 billion delivered and over 32 million Shopper Notes.
- A two and a half minute director's cut was released Wednesday, Jonze shot on vintage tube cameras, and Benson Boone said `Working on a Super Bowl commercial for Instacart blew my mind` while performing 30 flips.
- Instacart hopes the spot will pitch non-users and spark conversation, with fifty percent of users already having access to Preference Picker, fully rolling out by Feb. 8, 2026, Jones said.
- Available today across most retailers, Preference Picker lets customers select banana ripeness and will expand to avocados and deli meat, backed by more than 1,800 retail banners and nearly 100,000 stores.
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14 Articles
14 Articles
Coverage Details
Total News Sources14
Leaning Left7Leaning Right0Center3Last UpdatedBias Distribution70% Left
Bias Distribution
- 70% of the sources lean Left
70% Left
L 70%
C 30%
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