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Instacart Is Having its Regulatory Moment: Deceptive Fees, Pricing Experiments, and the FTC - Food Trade News & Food World

by Alexander Wissel, Executive Editor Instacart is facing a two-front confrontation with U.S. regulators that underscores growing turbulence in the on-demand grocery economy: A $60 million settlement with the Federal Trade Commission (FTC) over alleged deceptive fee practices, and a separate FTC investigation into its pricing algorithms and AI-driven price variability. While no-one likes the “15 minutes of fame” that comes with ‘regulatory momen…
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foodtradenews.com broke the news in on Tuesday, February 10, 2026.
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