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4 One-of-a-Kind Rolex Daytonas Just Sold for a Total of $49.5 Million

The four one-of-one Daytonas set auction records as proceeds were split between the Federer Foundation and Leonardo DiCaprio’s Re:wild.

Summary by Robb Report
Four unique gem-set Rolex Daytonas sold for $49.6 million at a Phillips auction, with all proceeds benefiting the Federer Foundation and Re:wild.

10 Articles

Four unique Rolex Daytona, Roger Federer and Leonardo DiCaprio in the hall and over 43 million euros collected, here is the charity auction organized by Phillips who rewrote every record. We talked with Aurel Bacs, the auctioneer who made it possible

At a special event organized last night by Phillips, Roger Federer and Leonardo DiCaprio witnessed how four Rolex Daytona, unique pieces, were sold for a record amount. It is the largest auctioned lot ever at a charity auction. As expected, the handler of the hammer was the legendary Aurel Bacs auctioneer; we talked to him to tell us what happened.

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British GQ broke the news on Monday, September 28, 2026.
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