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Inside the ‘redemption campaign’ to reinstall James Hird

Club insiders and supporters say the push was fueled by Brad Scott’s extension, which came after successive 11th-place finishes, and growing player discontent.

It began with a telephone message from former Bombers chairman Paul Little to David Barham, who held the job then, in the days following Essendon’s 10-goal loss to Adelaide in round two last year. Little wanted a meeting.

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Sydney Morning Herald broke the news in North Sydney, Australia on Friday, May 29, 2026.
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