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Inside Starbucks’ ‘coffeehouse of the future’: Its redesign to save the company
- Starbucks CEO Brian Niccol is leading a redesign of the coffee chain to create more welcoming spaces, starting with a remodeled store in the Hamptons, which features plush seating and soft lighting.
- Starbucks is planning to renovate 1,000 stores over the next year as part of a strategy to improve customer experience and combat declining sales.
- Starbucks' chief operating officer, Mike Grams, commented on the need for comfortable seating to encourage customers to linger, acknowledging a shift away from this concept in recent years.
- Meredith Sandland, Starbucks' chief coffeehouse development officer, mentioned that the redesign aims to create a warm, inviting atmosphere, likening it to a hotel lobby rather than a fast food restaurant.
15 Articles
15 Articles
Starbucks tries to revive coffeehouse vibe
(NewsNation) — Starbucks is reversing course and making 1,000 of its stores more welcoming for customers who want to hunker down and stay awhile. The Seattle-based corporation had been criticized for removing seating and blocking electrical outlets at many locations, in effect discouraging people who’d rather soak up a more bohemian atmosphere. Now, amid various market challenges, Starbucks is leaning into the concept that it’s the “third place”…
Starbucks Is Increasing Its Prices, and Customers Aren't Happy
"I've complained to corporate."Allrecipes/Adobe stockKey TakeawaysStarbucks is adding an upcharge to certain beverage customizations.The additional charge ranges from 50 cents to $1. Fans aren't happy with the new change, saying they plan to write to corporate.Starbucks has many loyal customers who adore its menu additions, like this summer’s Iced Horchata Oatmilk Shaken Espresso and returning Summer-Berry Refresher, plus the highly anticipated …
Starbucks confirms major 'grab and go' change coming to 1,000 stores
GettyBARCELONA, CATALONIA, SPAIN – AUGUST 07: A Starbucks franchise coffee shop in Barcelona, on August 7, 2023, in Barcelona, Catalonia, Spain. Starbucks Corporation, known worldwide as Starbucks, is an international chain of coffee shops listed on the NASDAQ stock exchange. It was founded in 1971, in Seattle, Washington State, United States. It is considered the […][/caption] STARBUCKS has confirmed major changes as they reveal the “coffeehous…
Inside Starbucks’ ‘coffeehouse of the future’: Its redesign to save the company
Over the last few years, Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up orders off its mobile app.
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