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Nike's New World Cup 2026 ad Brings Together Kim Kardashian, Travis Scott and Football's Biggest Stars
Nike pairs 185 short films with a star-studded World Cup spot to extend the campaign across social platforms, Thornton said.
- Nike released its star-studded "Rip the Script" film for the 2026 World Cup, featuring celebrity cameos alongside soccer icons to engage consumers in North America where the tournament takes place.
- Vice President of Nike brand management Helena Thornton said the brand "played into Hollywood" for this film, aiming to attract those interested in celebrity figures like Kim Kardashian or LISA alongside football stars.
- Fans will see more from the cast over the next ten weeks via 185 short films. The campaign also showcases the Paris Saint-Germain F.C. x Awake kit worn by Saint in the film.
- Vignettes feature celebrities like Channing Tatum and soccer star Erling Haaland engaging in "playful banter." Thornton noted Nike aims to "build and deepen" the storyline throughout the longest tournament in history.
- Directed by Dan Streit and produced by Wieden+Kennedy, the campaign reflects a strategic shift as global interest in the game has evolved significantly from just four years ago.
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Six minutes of absolute madness - Remember Nike's past "mini-films" for the World Cup competitions
Nike released this Thursday the "Rip the Script", official commercial for the 2026 World Cup, which starts next week. The six-minute film features several world football stars that will be in the tournament, such as Cristiano Ronaldo, Kylian Mbappé, Vini Jr and Erling Haaland. NBA's star, the world's leading basketball league, LeBron James also participates in the production. In the video, players are participating in a recording of a commercial…
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Total News Sources11
Leaning Left2Leaning Right2Center3Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 29%
C 43%
R 28%
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