At Fox's Upfront, the World Cup, Tubi, and AI Steal the Show

At Fox's Upfront, the World Cup, Tubi, and AI Steal the Show

Fox leaned into live sports, streaming growth, and a 'first principles' tech story, with a Baywatch remake making waves.

Inside Fox’s Upfront: ‘Baywatch,’ Lachlan Murdoch, Lots of Tom Brady, and the World Cup Brings James Corden Back to Late Night

Just hours after she performed a song-and-dance number at the NBC upfront (as her “30 Rock” character Jenna Maroney), “Celebrity Name That Tune” host Jane Krakowski opened the Fox upfront with another song-and-dance number — this time with a fellow Jane, “Celebrity Weakest Link” host Jane Lynch. Then came Tom Brady, who walked out on stage at first with a scratchy microphone that quickly corrected itself. “As you guys may have heard, I had a…

Upfronts 2026: Fox sells World Cup as anchor of live sports strategy

The company positioned live sports, real-time viewing and Tubi's growing scale as central pillars of its pitch to advertisers during its presentation in New York.

Fox Pushes Its Live Sports, News and Tubi’s Younger Streaming Audience at Upfront

NEW YORK — Fox Corp. emphasized its superior position in delivering linear live sports and news, while calling out the younger audience appeal of it ad-supported Tubi streaming service, at its Upfront presentation here May 11. “We’ve been deliberate in shaping a portfolio that puts us in a truly unique and powerful position in the … Continue reading "Fox Pushes Its Live Sports, News and Tubi’s Younger Streaming Audience at Upfront" The post Fox …

How Tom Brady Won the Upfronts for Fox

Tom Brady stole the show during Fox Corp’s presentation at this week's upfronts for media ad buyers in New York City.

Inside Fox's Upfront: 'Baywatch,' Lachlan Murdoch, Lots of Tom Brady, and the World Cup ... - IMDb - Archysport

Fox Doubles Down on Star Power: Tom Brady and the 2026 World Cup Take Center Stage at Upfronts The glitz and glamour of the New York Upfronts are designed to sell a vision, but for Fox, the 2026 vision is less about guesswork and more about overwhelming force. Getting an inside look at Fox’s Upfront reveals a strategy centered on the most potent currency in modern media: undisputed star power and global sporting events. From the heavy presence o…