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Inside Crustbuster, Daiya's Dairy-free 'Pizza Rental' Pop-up

Summary by Event Marketer

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 New Yorkers got to sample the brand’s dairy-free pizzas in a fully themed, VHS-filled pop-up that evoked the same vibes from Friday …

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Inside Crustbuster, Daiya's Dairy-free 'Pizza Rental' Pop-up

Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500 New Yorkers got to sample the brand’s dairy-free pizzas in a fully themed, VHS-filled pop-up that evoked the same vibes from Friday …

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Event Marketer broke the news in 16 days ago on Friday, February 7, 2025.

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