If the next president of Colombia decided on the success of his digital strategy, the indisputable winner would be Abelardo de la Espriella. Beyond the ethical risks, the ultra-right candidate has managed to articulate his narrative in the electoral campaign, while his competitor, left-wing senator Ivan Cepeda, has had difficulty consolidating his speech on social networks. Less than three days for voting to elect Gustavo Petro’s successor, the …
If the next president of Colombia decided on the success of his digital strategy, the indisputable winner would be Abelardo de la Espriella. Beyond the ethical risks, the ultra-right candidate has managed to articulate his narrative in the electoral campaign, while his competitor, left-wing senator Ivan Cepeda, has had difficulty consolidating his speech on social networks. Less than three days for voting to elect Gustavo Petro’s successor, the …