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Influencers, AI and Viral Videos: Abelardo De La Espriella Defeats Ivan Cepeda in the Digital Battle

Summary by El Pais
If the next president of Colombia decided on the success of his digital strategy, the indisputable winner would be Abelardo de la Espriella. Beyond the ethical risks, the ultra-right candidate has managed to articulate his narrative in the electoral campaign, while his competitor, left-wing senator Ivan Cepeda, has had difficulty consolidating his speech on social networks. Less than three days for voting to elect Gustavo Petro’s successor, the …

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If the next president of Colombia decided on the success of his digital strategy, the indisputable winner would be Abelardo de la Espriella. Beyond the ethical risks, the ultra-right candidate has managed to articulate his narrative in the electoral campaign, while his competitor, left-wing senator Ivan Cepeda, has had difficulty consolidating his speech on social networks. Less than three days for voting to elect Gustavo Petro’s successor, the …

·Spain
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Bias Distribution

  • 100% of the sources lean Left
100% Left

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El Pais broke the news in Spain on Friday, June 19, 2026.
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