Inequality and Enduring Fund Are Disputed Pronovias, an Icon of Weddings in Low Hours

El Pais

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Factuality

Ownership

Those who were at the beginning of Pronovias’ success story recall the ambition of Alberto Palatchi, who in the 1960s began to run the bridal fashion company that he inherited from the lace and embroidery shop that his father founded in 1922 under the name of El Suizo. “I want the lady of the house to marry the same brand with which she marries the chacha,” he said. He succeeded, and by far. Pronovias became a giant that came to have 50% of the …