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Indomaret Study Reveals Store Layouts Boost Impulse Buys
Summary by thefinancialanalyst.net
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Indomaret Study Reveals Store Layouts Boost Impulse Buys
A recent study published in the journal Krigan, titled “The Effect of Store Layout Displays on Shopping Atmosphere and Impulse Buying at Indomaret Teladan Medan from the Perspective of Muslim Behavior Theory,” sheds light on the significant impact of strategic product placement on consumer purchasing behavior. Conducted by Sri Rejeki Simanullang from Universitas Budi Darma… Source
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