India’s women cricketers have arrived, and so has the money

India’s women cricketers have arrived, and so has the money

New Delhi: The Indian women’s cricket team’s historic ICC World Cup 2025 victory is more than a sporting milestone; it’s a billion-rupee breakthrough moment for brands, broadcasters, and the wider media economy. Overnight, the Women in Blue have gone from being inspiring athletes to becoming some of the most impactful marketing arenas in the country.  Advertising executives, sponsors, and media planners are already calling it a turning point in …