India Smartphone Shipments Fall to 6-Year Low in Q1 Amid Price Hikes ...

India smartphone shipments fall to 6-year low in Q1 amid price hikes: Counterpoint Research

India's smartphone shipments experienced a 3% year-on-year decline in Q1 2026, reaching a six-year low due to cost pressures and price hikes. Analysts predict further declines, with Vivo leading the market share. Google emerged as the fastest-growing premium brand, boosted by AI features.

India smartphone shipments fall to 6-year low in Q1 amid price hikes ...

India smartphone shipments fall to 6-year low in Q1 amid price hikes: Counterpoint

India’s smartphone market shows signs of strain as rising prices and weaker demand drag shipments to a six-year low, with affordability concerns expected to deepen in the coming quarter.

India's smartphone market just had its worst quarter in six years

According to a new report by Counterpoint Research (CR), the Indian smartphone market between January and March had its weakest quarter in six years. Shipments fell 3% compared to the first quarter of last year. vivo still leads, amassing 20.8% of the pie, followed by Samsung (17.4%), Oppo (13.6%), Apple (9%), Realme (8.9%), Xiaomi (7.9%), Poco (4.2%), iQOO (2.6%), and OnePlus (1.8%). The biggest growth came from Nothing (including the CMF sub-b…

India's smartphone shipments fall 3% in Jan-Mar, mark weakest quarter in 6 yrs

Brands, he observed, are expected to stay disciplined, focusing on premium-led growth, tighter portfolio execution and channel efficiency.

Indian Smartphone Shipments Dropped to Six-Year Low in Q1 2026 as Vivo Topped Market, Nothing Led Growth: Counterpoint

Counterpoint Research’s Monthly India Smartphone Tracker report shows that India’s smartphone shipments fell 3 percent YoY in Q1 2026. Vivo led India’s smartphone market in Q1 2026 with a 21 percent share. Samsung came in second place, while Oppo retained third position. Nothing emerged as the fastest-growing smartphone brand with 47 percent YoY growth.