Indians are spending more money on phone purchases

Indians are spending more money on phone purchases

More Indian smartphone shoppers are back in physical stores, and it’s changing what they buy. Customers often walk in with a set budget but leave with a phone that costs 20 or 30% more because it “felt worth it” after they held it in their hands. That shift back to physical stores is nudging buyers toward pricier devices and helping push India’s smartphone market upmarket.IDC’s latest numbers indicate that the average selling price in the second…