India - When Neem Met Power: The Trademark Showdown Between Arpita Agro And ITC. - Conventus Law
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India - When Neem Met Power: The Trademark Showdown Between Arpita Agro And ITC. - Conventus Law
The dispute arose from a commercial falling-out between Arpita Agro and ITC over the use of trademarks and trade dress associated with the herbal floor cleaner brand “NIMYLE,” originally owned and marketed by Arpita Agro but sold to ITC in 2018 for a consideration exceeding INR 100 crores. The Delhi High Court was tasked with determining whether Arpita Agro’s post-sale activities, specifically the launch and marketing of a floor cleaner under th…
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