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Diet Coke parties: Iran war cans crisis fuels thirst for cola events in India
Bars and influencers are charging $10 to $16 for events that use the scarcity to draw crowds and raffle off Diet Coke cans.
- A social media frenzy has emerged across India as bars and restaurants launch "Diet Coke parties" to capitalize on a cola shortage linked to the Iran war.
- Unlike other beverages sold in plastic or glass, Diet Coke is available only in cans in India, making it vulnerable to supply chain disruptions caused by shipments stuck in the Strait of Hormuz.
- Indian pubs and influencers are profiting from the scarcity by charging $10 to $16 entry fees for themed parties featuring music, alcohol, and activities like can decoration and T-shirt painting.
- Marketing executive Ishika Gupta, who hosted the first party last week, is now holding discussions with Coca-Cola about organizing additional events, while Ninecamp Ventures is also hosting gatherings near New Delhi.
- Ninecamp CEO Chaitanya Mathur explained that scarcity drives young consumers' interest, stating, "For the young people it's about scarcity being a premise of the entire event. That's where the fun is.
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Total News Sources9
Leaning Left2Leaning Right4Center2Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
L 25%
C 25%
R 50%
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