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India Gate Basmati Rice nudges consumers to choose packaged basmati over loose basmati

Summary by www.bestmediaifo.com
New Delhi: KRBL, parent to India Gate Basmati Rice, has launched its latest campaign, ‘India Gate: Only Top Class, No Khulla Class,’ featuring Bollywood legend Amitabh Bachchan. With this campaign, India Gate Basmati Rice nudges consumers to choose packaged basmati over loose (“khulla) basmati. In Hindi-speaking regions, nearly 70% of basmati is still purchased loose (khulla). Many consumers have traditionally opted for loose rice, assuming all …
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India Gate Basmati Rice nudges consumers to choose packaged basmati over loose basmati

New Delhi: KRBL, parent to India Gate Basmati Rice, has launched its latest campaign, ‘India Gate: Only Top Class, No Khulla Class,’ featuring Bollywood legend Amitabh Bachchan. With this campaign, India Gate Basmati Rice nudges consumers to choose packaged basmati over loose (“khulla) basmati. In Hindi-speaking regions, nearly 70% of basmati is still purchased loose (khulla). Many consumers have traditionally opted for loose rice, assuming all …

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passionateinmarketing.compassionateinmarketing.com

India Gate Basmati Rice and Amitabh Bachchan Lead a Transformative Movement with the ‘Only Top Class, No Khulla Class’ Campaign - Passionate In Marketing India Gate Basmati Rice and Amitabh Bachchan Urge Consumers to Choose Quality with ‘Only Top Class, N

New Delhi, 18th February 2025: KRBL Limited, parent to India Gate Basmati Rice—the World’s No.1 Basmati Rice Brand— has launched its latest campaign, ‘India Gate: Only Top Class, No Khulla Class,’ featuring Bollywood legend Amitabh Bachchan. With this campaign, India Gate Basmati Rice nudges consumers to choose packaged basmati over loose (“khulla) basmati. In Hindi-speaking […] The post India Gate Basmati Rice and Amitabh Bachchan Lead a Transf…

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passionateinmarketing.com broke the news in on Wednesday, February 19, 2025.
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