India Beckons Western Fashion Brands — but Their Cultural Missteps Can Be Costly
INDIA, JUL 24 – Western luxury brands face increasing criticism for misusing Indian cultural designs amid India’s luxury market growth from $7.73 billion to $11.3 billion by 2028, experts say.
- Last month in Milan, Prada debuted leather sandals resembling Indian heritage, prompting backlash for cultural missteps.
- India's luxury market has emerged, driven by a rising middle class, urbanization, and brand-conscious young consumers, while accusations of cultural appropriation underscore rising cultural sensitivity.
- About 10,000 artisan families in Kolhapur rely on crafting Kolhapuri chappals, often in poor conditions and low wages.
- Imran Amed said `wasn't just about a sandal`, as critics accused the label of erasing the legacy of Indian artisans.
- Last month, Nike collaborated with Delhi-based NorBlack NorWhite on sportswear inspired by ancient tie-dye techniques, with Gaurav Gupta calling it `adapting beautifully`.
13 Articles
13 Articles
India beckons Western fashion brands — but cultural missteps can be costly
(CNN) — When Prada sent several pairs of brown sandals with distinctive toe rings and intricate stitching down its menswear runway in Milan last month, observers were quick to point out their resemblance to a centuries-old piece of Indian heritage.
Bloomberg Justifies Prada Stealing Kolhapuri Chappals - The Commune
In its latest attempt to repackage corporate malpractice as cultural “missteps”, Bloomberg has published a piece that dances around the plain truth: Prada plagiarized India’s indigenous Kolhapuri chappals and got called out for it. To facilitate this, they make use of yet another brown sepoy – Karishma Vaswani. Prada shamelessly copied India’s iconic Kolhapuri chappals, retailing for a mere ₹500 ($10), and rebranded them as “luxury leather footw…
Coverage Details
Bias Distribution
- 70% of the sources are Center
Factuality
To view factuality data please Upgrade to Premium