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India Beckons Western Fashion Brands — but Their Cultural Missteps Can Be Costly

INDIA, JUL 24 – Western luxury brands face increasing criticism for misusing Indian cultural designs amid India’s luxury market growth from $7.73 billion to $11.3 billion by 2028, experts say.

  • Last month in Milan, Prada debuted leather sandals resembling Indian heritage, prompting backlash for cultural missteps.
  • India's luxury market has emerged, driven by a rising middle class, urbanization, and brand-conscious young consumers, while accusations of cultural appropriation underscore rising cultural sensitivity.
  • About 10,000 artisan families in Kolhapur rely on crafting Kolhapuri chappals, often in poor conditions and low wages.
  • Imran Amed said `wasn't just about a sandal`, as critics accused the label of erasing the legacy of Indian artisans.
  • Last month, Nike collaborated with Delhi-based NorBlack NorWhite on sportswear inspired by ancient tie-dye techniques, with Gaurav Gupta calling it `adapting beautifully`.
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CNN broke the news in Atlanta, United States on Thursday, July 24, 2025.
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