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Independent brand Simon Cracker denounces luxury fashion system with upcycled parodies

  • The independent Italian fashion brand Simon Cracker criticized the luxury fashion system with an upcycled collection at Milan Fashion Week, highlighting a loss of quality and creativity.
  • The collection featured parodies of luxury items, including a humorous take on Hermes' Birken Bag, as co-creative director Filippo Biraghi expressed concerns about people's disinterest in fashion.
  • A study by McKinsey Consultancy noted a significant slowdown in the luxury sector, forecasting a 2% contraction for 2025, marking the first decline since the Great Recession.
  • Italian singer Chiara Galiazzo praised Simon Cracker for its authenticity, stating, 'I feel like I am part of a community,' after attending the show.
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  • 40% of the sources lean Left
40% Left
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