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Incoming Apple CEO John Ternus Aims to Build on Movie and TV Progress

John Ternus said Apple will keep expanding its entertainment business after hits including CODA, F1 and Ted Lasso.

  • Incoming CEO John Ternus pledged to build on Apple's entertainment momentum when he takes the helm in September, standing alongside current CEO Tim Cook at the "Ted Lasso" season premiere.
  • Apple began offering original content through its streaming service in 2019, later rebranding to focus exclusively on premium shows and films across both streaming and cinema platforms.
  • The company found success with Oscar best picture winner "CODA," Emmy-winning shows such as "The Studio" and "Ted Lasso," establishing Apple as a serious entertainment contender.
  • CEO Tim Cook said Apple pursues partnerships where the company can bring unique expertise, citing custom camera technology developed for the Brad Pitt film "F1" as an innovation example.
  • Senior executive Eddy Cue told Reuters last month the company's goal is to offer "better and more" TV shows and movies on streaming and in cinemas.
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John Ternus talks about Apple's future under his command when the Tim Cook era is over

·Madrid, Spain
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WTVB broke the news on Tuesday, July 28, 2026.
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