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Iñaki Ereño Leads Bupa’s Digital Health Transformation
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Iñaki Ereño Leads Bupa’s Digital Health Transformation
Iñaki Ereño Transforms Bupa Into a Digital-First Healthcare Giant From Sleeping Giant to Digital Trailblazer When Iñaki Ereño became CEO of Bupa in 2021, he faced a bold challenge: realign a workforce of roughly 100,000 employees to embrace a digital-first approach in healthcare. The multinational insurer and healthcare provider, long recognized for its global reach, needed a cultural and technological reset to meet the modern demands of patient…
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