In Trump’s Second Term, the MAGA Merchandise Boom Is Going Bust

Trump Approval Slump Reaches MAGA Stores as Retailers Report Sales Drop Up to 90%

Trump merchandise sales have plummeted by 90% since the 2024 campaign. Explore the impact of rising living costs, weakened consumer confidence, and declining political enthusiasm on demand.

WSJ: MAGA Merchandise Stores Are Going Broke

The Wall Street Journal reports: Donald “Whitey” Taylor made a fortune from sales at Trump Town USA, his store selling Make America Great Again apparel and memorabilia related to President Trump. Taylor’s Boones Mill store—a former church—brought in upwards of $15,000 a day in 2024, the best sales pace in the business’s 11-year history, he … The post WSJ: MAGA Merchandise Stores Are Going Broke appeared first on Joe.My.God..

MAGA merch-hawkers face death spiral as Trump economy wipes out his base: analysis

Retailers hawking MAGA merchandise may soon be looking for new jobs as President Donald Trump's economy empties out their wallets, according to a new report.The Wall Street Journal talked to wholesalers, sales reps and shop owners nationwide who described a business in free fall — moving even faster downhill than Trump's own poll numbers — leaving stores that sell nothing but his gear staring down closure.Donald "Whitey" Taylor knows that fall f…

In Trump’s Second Term, the MAGA Merchandise Boom Is Going Bust

“You get used to good money, and you still want to make it,” says one Virginia store owner.

The MAGA Merchandise Boom Is Going Bust

Wall Street Journal: "Many MAGA-centered merchandise retailers and their suppliers are seeing sales dwindle, according to interviews with wholesalers, sales representatives, business owners and employees. As the president’s approval rating hovers near all-time lows, imperiling Republicans’ contr