US Edition
Published • loading... • Updated
In the online 'maxxing' era, what's the deal with fiber and protein?
Nearly half of US consumers are trying to eat more protein, while 40% of Gen Z and 45% of Millennials say they want better gut health.
- According to London's GlobalData, 40 percent of Gen Z and 45 percent of Millennials are prioritizing gut health, driving dietary fiber as 2026's online trend of choice across the United States, Europe and Asia.
- PepsiCo CEO Ramon Laguarta predicted late last year that "fiber will be the next protein," prompting major companies like Nestle and Olipop to integrate fiber into prebiotic sodas and other products.
- New York University assistant professor Andrea Glenn recommends 25 to 38 grams of fiber daily depending on age and sex, emphasizing that powders and supplements cannot replace whole foods like vegetables and grains.
- Samantha Snashall of Ohio State University and Arch Mainous of the University of Florida warn that more is not always better, especially with "proteinmaxxing" trends that prioritize extreme optimization over moderation.
- The trend reflects a broader "lack of trust in health experts," a mentality fueled by an "I'll do my own research" mindset and figures like Health Secretary Robert who have spread health misinformation.
Insights by Ground AI
35 Articles
35 Articles
Social Media Trends Push Protein And Fiber “Maxxing” - THE DESTINATION
First it was protein, now fiber: the “maxxing” mindset has swept social media, with wellness influencers urging followers to consume as much of certain nutrients as possible for a “life-changing” gut glow-up or health boost. Proteinmaxxing, the earlier craze, promoted high intake of protein from foods like meat, dairy, and nuts to support functions like […] The post Social Media Trends Push Protein And Fiber “Maxxing” appeared first on THE DESTI…
Coverage Details
Total News Sources35
Leaning Left4Leaning Right6Center13Last UpdatedBias Distribution57% Center
Bias Distribution
- 57% of the sources are Center
57% Center
L 17%
C 57%
R 26%
Factuality
To view factuality data please Upgrade to Premium
