In record heat, a warming world has come to rely on China to stay cool
Chinese brands Midea, Gree and Haier are reporting stronger overseas sales as Europeans rush to buy air conditioners, with tariffs under debate.
- As record temperatures sweep across Europe, Chinese air conditioner exports have surged, prompting leaders in France, Germany, and Belgium to threaten tariffs on imports they claim damage their own industries.
- Europe has the world's lowest air conditioning penetration at about 20%, creating a lucrative market that Chinese brands like Midea Group aggressively targeted with localized products like the PortaSplitAC.
- Midea Group reported selling more than 200,000 PortaSplitAC units this year, doubling year-on-year sales, while Chinese brands overall reached 65% of the global market last year, according to Euromonitor International.
- The EU and China plan discussions over coming months to address a record trade imbalance of about $406 billion, though official state-run news agency Xinhua argues blocking Chinese ACs will only harm ordinary consumers.
- Supply chain expert Cameron Johnson of Tidalwave Solutions warned that governments struggle to restrict access to essential goods like air conditioning, noting such trade barriers complicate broader economic negotiations.
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