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In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Summary by RetailWit
Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

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In-game ads drive 27% of mobile gamers to purchase a new product: Zynga

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Read Full Article
Mobile Marketing ReadsMobile Marketing Reads

New study links in-game ads to real-world shopping behavior among mobile gamers - Mobile Marketing Reads

According to the report (via Marketing Dive), 49% of mobile gamers said they first learned about a new product through an in-game ad.

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RetailWitRetailWit

In-game ads drive 27% of mobile gamers to purchase a new product: Zynga – RetailWit

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

Read Full Article
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marketingdive.com broke the news in on Thursday, April 3, 2025.
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