The $30m Egyptian Pyramids Tourism Rebrand

The $30m Egyptian pyramids tourism rebrand

Some 2.5 million people visit the Pyramids of Giza each year with hopes of an epic experience befitting one of the World's Seven Wonders. But for decades, a trip to Egypt's most famous tourist spot meant battling crowds and parrying aggressive hawkers.

The US$30 million plan to overhaul tourism around Egypt’s pyramids

Some 2.5 million people visit the Pyramids of Giza each year with hopes of an epic experience befitting one of the World’s Seven Wonders. But for decades, a trip to Egypt’s most famous tourist spot meant battling crowds and parrying aggressive hawkers.