Airbnb’s New ‘Hairbnb’ Strategy Is Not Going to Cut It
- On May 14, 2025, Airbnb launched an updated app offering hotel-like services and expanded experiences in 260 cities worldwide.
- This update follows Airbnb's strategy to compete with hotels by adding amenities like room service and AI travel concierge for travelers.
- The new app includes ten service categories such as customizable in-home chefs, massages, and curated tours, accessible to all users beyond guests.
- Half of these services cost $50 or less per person, with the average experience priced around $66 according to Airbnb data.
- This shift aims to diversify Airbnb’s revenue and attract hotel-preferring travelers by offering comparable amenities across numerous locations.
27 Articles
27 Articles
Airbnb is using celebrities to promote its new ‘Experiences.’ But its new ‘Services’ seem more useful.
Airbnb will let four contest winners toss a football and have a day with Kansas City Chiefs quarterback Patrick Mahomes. Airbnb Airbnb is trying to expand beyond just vacation rentals — and it’s enlisted some celebrities like Megan Thee Stallion and Patrick Mahomes to get some buzz going for its new offerings. I have some questions. It seems like these big names are only here to tout the new “Experiences” — things like throwing the pigskin with …
Airbnb has an ambitious new plan to help you book anything. I have some questions.
Airbnb will let four contest winners toss a football and have a day with Kansas City Chiefs quarterback Patrick Mahomes.AirbnbAirbnb has an ambitious new plan to help you book anything.It's using celebrities like Patrick Mahomes to promote its new "Experiences."Those "Experiences" aren't quite like the ones you'll actually book — but its new "Services" seem useful.Airbnb is trying to expand beyond just vacation rentals — and it's enlisted some c…
Could Airbnb's Next Big Move Be a Rewards Program?
There was once a time when Airbnb’s name was a fairly concise description of the service it provided. Looking to book a night on someone’s couch or spare room? Airbnb was your go-to service for such arrangements. It’s come a long way since then — adding high-profile experiential stays to its roster and seeking an influence on public policy. It’s a sign of how Airbnb has changed the hospitality game that we’re seeing things like Marriott partneri…
Airbnb’s latest release is built for the way family travels
Not just an update, but a reinventionEach year, a swarm of journalists touches down in sunny Los Angeles for Airbnb's biannual release – part product showcase, part glimpse into where travel is headed. This year's updates feel less like an app refresh and more like a total reinvention. The brand's Summer Release felt especially tailored to travelers who crave not just a bed but also a bit of magic: think private mezcal tastings, in-home massages…
Coverage Details
Bias Distribution
- 50% of the sources are Center
To view factuality data please Upgrade to Premium
Ownership
To view ownership data please Upgrade to Vantage