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Airbnb’s New ‘Hairbnb’ Strategy Is Not Going to Cut It

  • On May 14, 2025, Airbnb launched an updated app offering hotel-like services and expanded experiences in 260 cities worldwide.
  • This update follows Airbnb's strategy to compete with hotels by adding amenities like room service and AI travel concierge for travelers.
  • The new app includes ten service categories such as customizable in-home chefs, massages, and curated tours, accessible to all users beyond guests.
  • Half of these services cost $50 or less per person, with the average experience priced around $66 according to Airbnb data.
  • This shift aims to diversify Airbnb’s revenue and attract hotel-preferring travelers by offering comparable amenities across numerous locations.
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Femme Actuelle broke the news in on Wednesday, May 14, 2025.
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