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US movie theaters urge 45-day 'baseline' before films hit streaming

  • Cinema United CEO Michael O'Leary advocated for Hollywood studios to commit to a 45-day exclusive theatrical window at CinemaCon.
  • Shorter theatrical windows emerged during the pandemic, undercutting box office profits for cinema owners.
  • O'Leary requested marketing emphasize 'only in theaters' and for studios to halt at-home marketing while films are in theaters.
  • O'Leary stated, "There must be a baseline," emphasizing that a 45-day window is needed to determine box office success.
  • O'Leary believes this action is vital to restoring the film industry's health, as shorter windows undercut sustainability.
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US movie theaters urge 45-day 'baseline' before films hit streaming

New films must be exclusive to movie theaters for at least 45 days before they become available on streaming, the head of the industry's US trade organization said Tuesday.

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mediagazer.com broke the news in on Tuesday, April 1, 2025.
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