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In 1985, Coca-Cola and Pepsi Battled in an Incredible Space Shuttle War
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In 1985, Coca-Cola and Pepsi Battled in an Incredible Space Shuttle War
In 1985, NASA tried to reconcile scientific requirements and commercial pressure. At the same time, Coca-Cola and Pepsi continue their rivalry on a new land: space. For the first time, soft drinks are tested in orbit aboard the Challenger shuttle, in a tense context where the public image of the space agency has as much as the technical results. The two brands designed specially modified cans to operate in weightlessness, hoping to impose their …
In 1985, NASA tried to reconcile scientific requirements with commercial pressures. At the same time, Coca-Cola and Pepsi continued their rivalry on a new ground: space. For the first time, soft drinks were tested in orbit on board the Challenger shuttle, in a tense context where the public image of the space agency counted as much as the technical results. Both brands designed specially modified cans to work in weightlessness, hoping to impose …
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