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Cookie Monster to Be Grand Marshal for Brickyard 400 at IMS

INDIANAPOLIS MOTOR SPEEDWAY, INDIANAPOLIS, INDIANA, JUL 21 – Cookie Monster will deliver the pre-race command at Indianapolis Motor Speedway, launching Sesame Street's 'Road Trip Across America' campaign to promote kindness and learning, organizers said.

  • At Indianapolis Motor Speedway, Cookie Monster is set to command the pre-race ceremony for the Brickyard 400 on Sunday, July 27, delivering the traditional command for drivers to report to their cars.
  • As part of a nationwide tour, Sesame Street launched its Road Trip Across America campaign, celebrating its welcoming message for everyone and partnering with NASCAR driver Bubba Wallace.
  • To encourage attendance, children under 15 are admitted free with an adult ticket, and live coverage begins at 2 p.m. ET on TNT Sports, INDYCAR and IMS president J. Douglas Boles said.
  • Cookie Monster’s appearance reunites him with NASCAR champion Bubba Wallace, who has recorded a special video highlighting their cross-country adventures despite a cramped ride, promising cookies and fun at the track.
  • After the Brickyard 400, Aaron Bisman said the tour continues to a Sesame Street-themed event with the Milwaukee Brewers on July 25, and will stop at state fairs, baseball parks, zoos, farms and corn mazes nationwide.
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Cookie Monster to be Grand Marshal for Brickyard 400 at IMS

INDIANAPOLIS In an exciting addition to the Brickyard 400, Sesame Streets beloved Cookie Monster will serve as the grand marshal for the event on Sunday at the Indianapolis Motor Speedway.As the grand marshal, Cookie Monster will deliver the traditional command for drivers to report to their cars during the pre-race ceremonies.This summer, Cookie Monster is part of Sesame Streets Road Trip Across America, an initiative celebrating the shows time…

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On3 broke the news in on Monday, July 21, 2025.
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