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Imre taps Ogilvy's Nadine Lafond as CEO to lead bold, new phase of agency evolution

On Dec. 8, 2025, Imre announced Nadine Lafond as its new Chief Executive Officer, effective at a later date, with a focus on expanding the Imre Conversation Converter AI engine.
Lafond said `The world isn't waiting, and neither are our clients,` as she was appointed to help Imre accelerate industry evolution amid AI-driven change.
She will work alongside senior leaders such as Christian Bauman, Greg Voyles, Maryann Kuzel, and Rob Naddelman while overseeing Imre's New York, Philadelphia, and Baltimore offices.
Lafond said `The world isn't waiting, and neither are our clients,` as her hire aims to accelerate Imre's delivery of integrated solutions for health and wellness brands and support HCP and DTC launches.
The hire highlights an AI-first focus that underscores Imre's 32-year history as a performance-driven creative agency and full-service agency-of-record role.

Insights by Ground AI