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I’m not on vacation, but Airbnb’s latest update makes me want to plan one — here’s why

On May 13, 2025, Airbnb launched a major update in Los Angeles, unveiling new services, reimagined experiences, and a redesigned app.
The update builds on prior work and aims to extend Airbnb beyond stays by integrating local creatives, icons, and authentic community experiences.
The new offerings include Airbnb Services, such as chefs and spa treatments, alongside Airbnb Experiences, personalized and marketed with a social-first strategy.
A 60-second animated spot called "The Grand Adventure" highlights travel as a "world full of wonder" and will air globally across multiple platforms during summer.
This expansion allows users to organize their entire trip in one app, challenging hotels by combining space with service, though Airbnb’s large-scale success remains to be seen.

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wz.de

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Center

Museum and massage: Airbnb wants to grow with services

Airbnb began as a cheaper alternative to hotels. Now the platform is determined to expand beyond the accommodation business - and could thus face its greatest change.

11 days ago

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saarbruecker-zeitung.de

Center

Alternative to hotels: Museum and massage: Airbnb wants to grow with services

Airbnb began as a cheaper alternative to hotels. Now the platform is determined to expand beyond the accommodation business - and could thus face its greatest change.

11 days ago

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Latin Times

Lean Left

Airbnb Launches New Era of Travel with Help from Hollywood and Global A-Listers

Airbnb launched a new era. It started in a San Francisco apartment with an air mattress and now aims to be a hub for everything travel, including staycations, experiences, and services.

11 days ago·New York, United States

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Fast Company

Lean Left

Airbnb goes all in on everything but the ‘bnb’

Since its last major redesign in 2022, Airbnb has been all about the destination: staying in homes so unique or glamorous—from McMansions with amazing pools to surrealist homes in a shoe—that they might be worth a trip unto itself. But starting today, Airbnb is expanding its purview beyond homes . . . again. It’s launching a new product called Airbnb Services, and redoubling on Airbnb Experiences (first launched in 2016). [Photo: Damien Maloney/…

11 days ago

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