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I’m a Beauty Editor, and Here’s the One Problem I Can’t Believe the Skincare Industry Hasn’t Solved

Summary by PureWow
Whether I’m trying a tinted SPF moisturizer or straight-forward sunscreen, I want to know: does it leave a white cast? I have to ask this question because, even though brands will label their product as ‘universal,’ ‘clear’ or ‘transparent,’ the marketing promise doesn’t always match the reality. This was made incredibly clear when, this May, internet-favorite brand Tower 28 launched their SOS FaceGuard SPF 30 Mineral Sunscreen as a great option…
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PureWow broke the news in on Friday, July 25, 2025.
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