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IKEA Uses only Products From Its Stores to Recreate 48 Flags: This Brings Design to the Football Field
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Image by Bigstock While millions of people follow each match of the World Cup, brands also look for their own space within the global conversation. Some do so through promotions, others through special collaborations and some more bet on creativity. IKEA chose this last path and found an unexpected way to relate its catalog to the most important tournament on the planet. The company surprised with a campaign in which it transformed everyday arti…
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