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IKEA, LALIGA or Moveve: the Brands that Dominate Marketing in Spain
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The best-performing brands in Spain no longer compete solely through advertising campaigns. Customer experience, brand building, cultural alliances, and emotional connection appear as some of the most frequently mentioned areas in the 2026 National Marketing Awards Shortlist, presented on May 28th by the Spanish Marketing Association (AMKT), which once again offers a fairly accurate snapshot of where the industry is heading today.
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