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iGaming affiliates face a new SEO reality in 2025
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iGaming affiliates face a new SEO reality in 2025
Search engine optimisation has always been a high-stakes game in iGaming. But in 2025, it’s no longer about stuffing keywords or collecting backlinks. Affiliates looking to build sustainable traffic need to rethink how they rank — and whether they even can. With Google’s algorithm updates getting tougher on affiliate content and SERPs increasingly crowded by big-name publishers, the traditional SEO playbook isn’t working like it used to. Yet, f…
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