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If you were worried that the Timothée Chalamet look-alike contest wouldn't have staying power, worry no longer

Summary by Business Insider
Anthony Potero and Talia Schulhof founded Pufferfish, a new marketing company working with brands on viral stunts.CJ Sanciangco; PufferfishAnthony Potero, the YouTuber known as Anthpo, is launching a new business.Potero is the brains behind viral stunts like the Timothée Chalamet look-alike contest.Pufferfish, founded by Potero and Talia Schulhof, will work with brands to make viral ads.No one likes a boring ad.Anthony Potero, the YouTube creato…

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fark.com broke the news in on Monday, November 3, 2025.
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