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Google Wants to Train Its AI on Your Search History. Here's How to Opt Out Now

Google says saved images, audio and video can now help train its AI models unless users opt out through updated privacy settings.

  • In June, Google updated its privacy settings, automatically opting users into a program that uses uploaded search media—including images, files, and audio—to train AI models.
  • The company introduced two new settings, Search Services History and Personalized Recommendations, across search-related products like Maps, Shopping, and Translate to manage user activity.
  • Users can disable the Save Media feature on the Search Services History page; Google notes this data is used to 'develop and improve Google services' including AI models.
  • Beyond disabling storage, users can configure automatic deletion of saved data after three, 18, or 36 months, keeping these settings separate from Web & App Activity retention.
  • Industry peers like OpenAI and Anthropic similarly utilize user interactions to improve systems, while Meta last year began using European users' public posts to develop AI.
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The training of artificial intelligence models has clashed from the first instant with an aspect that users are increasingly concerned about: their privacy. It is known that any algorithmic system requires a basis on which to sustain its evolution and that is found in the information. First it was the one that was already available online, but currently the interest of the big companies is increasingly focused on the knowledge that can be report…

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TechCrunch broke the news in United States on Monday, July 6, 2026.
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