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‘If You Pass’ Campaign Drives Awareness, Engagement on School Bus Safety
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‘If You Pass’ Campaign Drives Awareness, Engagement on School Bus Safety
Thomas Built Buses is acting on one of pupil transportation’s most vulnerable part of a child’s school day: The Danger Zone and illegal passing of stopped school buses. With its recent “If You Pass” campaign, the school bus manufacturer combined direct messaging, community engagement and financial support to elevate awareness and encourage safer driver behavior nationwide. The initiative, launched in October during National School Bus Safety Wee…
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