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If you haven't heard of clear protein yet, you likely will soon. Here's what to know
Clear protein powders offer a lighter, juice-like alternative to traditional shakes and are gaining popularity as a refreshing post-workout option, with major brands launching at Target.
- Major brands including Bloom are bringing clear protein to Target, with Bloom launching its product in January 2026.
- Fueled by social media, brands are pushing clear protein into mainstream retail, marketing it with juice-like flavors and hydration claims as a refreshing alternative to creamy shakes.
- Manufacturers process protein by breaking it into smaller particles and filtering out fat, carbs, and lactose, producing a concentrate that dissolves fully and digests faster while retaining amino acids and muscle support.
- Dietitians note clear protein suits post-workout use but isn’t a filling meal-replacement, and experts caution supplements can crowd out nutrients and additives may cause issues for consumers.
- Experts say clear protein will persist alongside traditional powders, and shoppers should choose trusted brands, check simple ingredients, and note protein-to-calorie ratio guidance of about 10 g per 100.
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