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ICYMI: 2X Acquires Knownwell, Creating $400 Million AI GTM Company
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ICYMI: 2X Acquires Knownwell, Creating $400 Million AI GTM Company
MALVERN, PA — 2X has acquired artificial intelligence platform Knownwell in a transaction valuing the combined company at more than $400 million, a deal that expands the marketing-services firm’s AI capabilities and reshapes its leadership team as demand grows for AI-enabled sales and marketing operations. The acquisition brings Knownwell’s team of AI engineers, data scientists and commercial intelligence specialists into 2X while adding technol…
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