Ict Industry: Difficult to Attend the Sme Segment
Summary by Consumotic
1 Articles
1 Articles
It has been difficult for the ICT industry to attend to the small and medium-sized enterprises (SMEs) segment, which do not represent a “homogeneous mass” of organizations willing to allocate resources to the acquisition of technology; which requires sales strategies that fully recognize the different needs of each spin, so that they become a scalable and profitable business.
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