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Ict Industry: Difficult to Attend the Sme Segment

Summary by Consumotic
It has been difficult for the ICT industry to attend to the small and medium-sized enterprises (SMEs) segment, which do not represent a “homogeneous mass” of organizations willing to allocate resources to the acquisition of technology; which requires sales strategies that fully recognize the different needs of each spin, so that they become a scalable and profitable business.
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It has been difficult for the ICT industry to attend to the small and medium-sized enterprises (SMEs) segment, which do not represent a “homogeneous mass” of organizations willing to allocate resources to the acquisition of technology; which requires sales strategies that fully recognize the different needs of each spin, so that they become a scalable and profitable business.

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Consumotic broke the news in on Thursday, July 24, 2025.
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