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Burger Chain Eyes N.J. Comeback After Closing Nearly 100 Fast-Food Restaurants

  • Roy Rogers will celebrate the opening of its new Cherry Hill location with a special event starting at 10 a.m. on Wednesday, followed by public access at 10:30 a.m. and the drive-through opening at noon.
  • This reopening represents the chain’s first addition to its South Jersey presence in nearly thirty years, signaling a carefully planned revival following a long period of decline.
  • Founded in 1967, Roy Rogers once operated over 600 restaurants nationwide—with more than 100 in New Jersey—but currently runs 41 establishments across five states, three of which are located in New Jersey.
  • Co-President Jim Plamondon expressed enthusiasm about reopening in Cherry Hill, highlighting the opportunity to reach a diverse and expanding customer base, while the first 50 guests at the new location will receive one free combo meal each week for an entire year.
  • The Cherry Hill reopening signals Roy Rogers' effort to reintroduce its offerings and rebuild regional presence while engaging the community with special events and rewards.
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Inquirer broke the news in Philadelphia, United States on Wednesday, June 25, 2025.
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