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Iceland enlists Josie Gibson to front Fulham pop-up chicken shop

Summary by Marketing Beat

High street grocer Iceland celebrated its ‘Tasty Chicken’ range with the takeover of a chicken shop at 264 North End Road in Fulham, from 12pm-6pm today (13 February). Brought to life through a collaborative effort by Iceland, the7stars, Talon, Tangerine Communications, and All City Media, the event saw brand ambassador Josie Gibson on-hand to dish out chicken and chips to lucky Londoners. “We wanted a fresh, strategic approach to experiential m…

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Iceland enlists Josie Gibson for new London activation - Mobile Marketing Magazine

Iceland marked the launch of its Tasty Chicken range with a special takeover of a chicken shop yesterday. The event, a collaboration between Iceland, the7stars, Talon, Tangerine Communications, and All City Media, featured brand ambassador Josie Gibson serving up free chicken and chips to Londoners. Joseph Gummett, Iceland’s marketing director, said: “We wanted a fresh, strategic approach to experiential marketing, to reinforce Iceland’s positio…

10 days ago

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