Ice Cube's Big3 Basketball League to Go Public With $290 Million Valuation
The league would become the first publicly traded U.S. sports league and let fans buy shares by the fourth quarter, Ice Cube said.
- On Friday, Ice Cube announced the BIG3 will go public via merger with Graf Global Corp, seeking a $290 million valuation on the New York Stock Exchange under the ticker TONT.
- Launched by Cube in 2017, the league currently operates eight teams and plans to expand to 20, preparing for its ninth season starting June 20.
- Cube noted that fans cannot currently participate in team upside, but the deal allows public stock purchases by the fourth quarter, fulfilling his goal to let supporters 'participate in our success.'
- James Graf, CEO of Graf Global Corp, stated the partnership offers rare opportunities for public market investors to own equity directly in professional sports leagues, establishing the first publicly traded US sports league.
- Seeking to evolve beyond a 'rolling all-star game,' the league intends to plant roots in cities like Houston, Chicago, and Boston to grow the sport and strengthen community engagement.
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17 Articles
Ice Cube’s BIG3 Seeking Massive $290 Valuation After Announcement of Going Public
Kevin C. Cox / Ice Cube / BIG3 With Ice Cube’s BIG3 planning to go public, the sports league is seeking a massive $290 million valuation. On Friday (June 12), the 3×3 league co-founded by Ice Cube that gives former NBA hoopers more life in their basketball bones, announced it has reached a deal with a special purpose acquisition company, Graf Global Corp. The new deal will allow fans to purchase stock in the league under TONT (three-on-three) be…
Ice Cube’s BIG3 Basketball League to Go Public With $290 Million Valuation: ‘Bet on Cube’
Ice Cube is looking to take the BIG3 to new heights. Cube announced on Friday (June 12) that he’s planning to take his three-on-three basketball league public following a deal with special purpose acquisition company Graf Global Corp. As part of the acquisition, Cube’s eyeing a $290 million valuation for the Big3 in the deal, according to the press release. With the move, the BIG3 will become the first publicly traded U.S. sports league. “W…
Ice Cube’s Big3 Basketball League To Go Public In Historic $290M Deal – Free Press of Jacksonville
The Big3 basketball league plans to become the first publicly traded professional sports league in U.S. history through a $290 million business combination agreement. The 3-on-3 league, co-founded by O’Shea Jackson Sr. (Ice Cube) and Jeff Kwatinetz, have announced that it has entered into a definitive merger agreement with Graf Global Corp., a publicly traded special purpose acquisition company. After closing, the combined entity will be rename…
Ice Cube's BIG 3 League Set To Go Public With A $290 Million Valuation
Ice Cube continues to make major moves in the basketball world. According to the LA Times, the BIG3, the professional three-on-three basketball league co-founded by Cube and Jeff Kwatinetz, is planning to go public this year. The league has announced plans to go public in a $290 million merger with Graf Global Corp. In the historic move, the league will be the first publicly traded professional sports league in the U.S. By shifting from a priva…
Ice Cube’s Big3 League Set to Go Public After $290M Valuation
The Big3 basketball league, co-founded by Rapper Ice Cube, is targeting a $290 million valuation as it plans to go public later this year. The deal was announced on Friday with Graf Global Corp., a publicly traded special purpose acquisition company. The Proposed Big3 League’s IPO The Big3 basketball league was co-founded by rapper Ice Cube and businessman Jeff Kwatinetz in 2017. It’s a 3-on-3 professional basketball league founded in 2017 by …

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