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Ice Cube's Big3 Basketball League to Go Public With $290 Million Valuation

The league would become the first publicly traded U.S. sports league and let fans buy shares by the fourth quarter, Ice Cube said.

  • On Friday, Ice Cube announced the BIG3 will go public via merger with Graf Global Corp, seeking a $290 million valuation on the New York Stock Exchange under the ticker TONT.
  • Launched by Cube in 2017, the league currently operates eight teams and plans to expand to 20, preparing for its ninth season starting June 20.
  • Cube noted that fans cannot currently participate in team upside, but the deal allows public stock purchases by the fourth quarter, fulfilling his goal to let supporters 'participate in our success.'
  • James Graf, CEO of Graf Global Corp, stated the partnership offers rare opportunities for public market investors to own equity directly in professional sports leagues, establishing the first publicly traded US sports league.
  • Seeking to evolve beyond a 'rolling all-star game,' the league intends to plant roots in cities like Houston, Chicago, and Boston to grow the sport and strengthen community engagement.
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Complex broke the news in New York, United States on Sunday, June 14, 2026.
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