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IBM study: Shoppers turn to AI for advice before buying

Summary by Back End News
Almost half of consumers now use artificial intelligence (AI) to guide their buying decisions, according to a new global study by the IBM Institute for Business Value in collaboration with the National Retail Federation. In an article authored by Dee Waddell, global head of Consumer, Travel & Transportation Industries, IBM Consulting, generative AI is described […] The post IBM study: Shoppers turn to AI for advice before buying appeared first o…
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Back End News broke the news in on Friday, February 20, 2026.
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